Developing a novel computational model to understand drivers of food choice
Funding call
October 2023
Award type
Business interaction vouchers
Awardee
Academic Partners
Awardee
Non-University Partner
Suzanne Higgs
University of Birmingham
Liesbeth Zandstra
Unilever Foods Innovation Centre Wageningen
Lei Zhang
University of Birmingham
Rene Lion
Unilever Foods Innovation Centre Wageningen
Jeff Brunstrom
University of Bristol
Annika Flynn
University of Bristol
Other investigators
To be announced
Description
This project is aimed at developing novel computational approaches to understanding and predicting the complex decision making processes that underlie everyday food choices and how these vary across individuals and social groups
Project keywords
(1) Food Choice
(2) Decision making
(3) Computational modelling
(4) Social status
Outputs
To be announced
Email contact
s.higgs.1@bham.ac.uk