AIRES (Art Infusion for Healthier Choices)

Funding call

October 2023

Award type

Business interaction vouchers
Awardee
Academic Partners
Awardee
Non-University Partner
Laura Wilkinson
Swansea University
Louise Nelson
Twisted Orange Ltd
Other investigators
To be announced
Description
Develop and pilot methodologies that explore the use of art infusion to build a better understanding of consumer acceptance and consumption of healthy sustainable food products and determine whether a visual approach could provide greater accessibility to under-served communities using the Theory of Planned Behaviour as a guiding theoretical framework
Project keywords
(1) Art infusion (2) Consumer acceptability (3) Accessible methods (4) Health and Sustainability
Outputs
We have now received ethical approval for the first phase of the project
Email contact
L.L.Wilkinson@swansea.ac.uk